Driving Behavior Reports
The scorecard reports encourage safe driving behavior, and correct problematic driving trends before they lead to costly accidents. Scorecard highlights the three critical leading indicators: Speeding, Hard Braking, and Rapid Acceleration.
In complementary, we deliver a report once a trip finishes, this to close the cycle of changing driving behavior by giving immediate feedback to the user.
We included gamification tecnics from the book: Actionable Gamification by Yu-kai Chou.
Report before redesign
![](https://freight.cargo.site/t/original/i/88c4589e093bb966bbaefb5e4811d1c9bf8a6c4c7197d843a629a8251d4f866c/Bitmap.png)
Report after redesign
Personal scorecard is a report that is sent to drivers every Monday. We covered the 8 core drives of gamification:
Personal scorecard is a report that is sent to drivers every Monday. We covered the 8 core drives of gamification:
![](https://freight.cargo.site/t/original/i/24df4176d01d20d0575eacc702e3ef4771784f7dfa00d8e4f661ebdbf98f0b45/scorecard-techniques.jpg)
In case you actually counted for 8 core drives, there is one missing, and I will explain that on the trip reports section.
![](https://freight.cargo.site/t/original/i/371a7c9d171e01ffc9e9176eae5df834a988ff57f2189c49bd8e822f2ed81df2/trips0-5x.jpg)
Driving behavior reports UI
Personal Report
User: Drivers
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Group Report
User: Fleet Manager
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Multi-Group Report
User: Fleet Owner
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User: Drivers
![](https://freight.cargo.site/t/original/i/e8b6ed105c676c7c9295ed875fdec34dd50c1586efc9557c0585887689c27a8c/personal.jpg)
Group Report
User: Fleet Manager
![](https://freight.cargo.site/t/original/i/9d35a56e91fc846b64256a877e3824984c1e5f8a4062a8661f974d4ad0eb9844/group.jpg)
Multi-Group Report
User: Fleet Owner
![](https://freight.cargo.site/t/original/i/6cbe5c7f7cdf4512760b70ddb81735db391d3ef331a7727af9ec70f92bb8b644/multi-group-.jpg)