Crypto-Backed Loan Website
SALT Lending enables cryptocurrency holders to secure cash loans by collateralizing their blockchain assets.
Deliverables:
Wireframes, UI
Company:
SALT Lending
Wireframes, UI
Company:
SALT Lending
Team:
Deborah Díaz - User Interface Design
Kim Fred - Creative Director
Website URL:
www.saltlending.com
Deborah Díaz - User Interface Design
Kim Fred - Creative Director
Website URL:
www.saltlending.com
Problem
- User had to scroll a lot to get to the loan calculator.
- SALT is developed with an extravagant technology, and the website wasn’t showing it.
- Security and insurance is an important to get a loan.
Solution
- Adding all SALT’s differentiator above the fold.
- Since the loan calculator is the most important part of the website, we decided to have it in two places: at the top homepage and in the navigation bar, so the user can get to it easily.
- Add sections for each important feature with a real graphic from the portal to show that it is a real product.
Results
- Increased average time on page up to 28.1%.
